IT Consulting
How to Align IT With Business Goals
Many small business owners only think about IT when something breaks. But reactive IT can cost more than you might expect. When technology decisions don’t
September 24, 2026No Comments
I’m Darren Redlick, President of Tech Masters Inc. in Sherwood Park, Alberta. I lead our strategic planning, sales and business development, and financial management, with a strong focus on small-town and rural clients. My goal is to let business owners concentrate on what they do best while Tech Masters takes care of their IT, worry-free.
I bring 39 years of business experience to Tech Masters, including more than 30 years with Applied Industrial Technologies. I’d always wanted to own my own business and work closely with clients, so on September 1, 2020, I purchased Tech Masters, a company that has served Alberta businesses since 1997. Because I know firsthand the challenges of running a business, I make sure our advice is practical, affordable and focused on what keeps your operation running. The best part of my job is getting to know our clients and working with them to improve the productivity of their business.
I hold a Bachelor of Commerce from the University of Saskatchewan. My education and experience guides my approach to ensure that our IT recommendations make sound business and financial sense. Our IT solutions provide peace of mind to business owners and deliver overall cost savings.
Here on the Tech Masters blog, I write about the IT topics that matter most to small businesses: cybersecurity, backups and disaster recovery, and managed services. My aim is to help owners and managers make informed decisions about their technology.
When I’m not working, you’ll usually find me at my lake property enjoying the outdoors, golfing, fishing, riding ATVs and tinkering with projects. Music is a big part of my life: I play guitar, I’m learning the mandolin, and I’m the creator and co-director of Prairie Music Hall, a non-profit music organization. I also serve as Treasurer of the Northern Lights Bluegrass & Old Tyme Music Society and have volunteered with the Fort Saskatchewan Furniture Bank and Food Bank.
Many small business owners only think about IT when something breaks. But reactive IT can cost more than you might expect. When technology decisions don’t
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Reliable, worry-free IT for Alberta businesses — talk to the Tech Masters team today.