Email deliverability is essential for email marketers and professionals whose roles require them to send email content. It can mean the difference between professional interactions with clients and an inability to communicate with them. But one factor can hinder this process: spam traps. They can affect your sender reputation and cause your IP address to become list denied.
The optimum way to prevent this is to learn about types of spam traps and key ways to avoid them. So, which key facts should you know about? Discover the essential information about them in this article.
What Are The Main Types Of Spam Traps?
The two main types of spam traps include pristine and recycled spam traps. Each can have different consequences for email marketers and professionals, particularly if your recipient wants to spam-trap email addresses linked to your company. So let’s consider these in more detail.
What Is A Pristine Spam Trap?
A pristine spam trap is a tool email service providers incorporate into their spammer-checking process – specifically to log those who harvest email addresses from internet sources. If an email service provider sends your email to the pristine spam trap, they can identify you and take several actions. They can:
- Block future emails by blacklisting the IP address
- Use machine learning algorithms to spot spam
- Implement content filters to block your email address
If an email service provider includes your email address in a spam trap, it will likely register as spam. This outcome occurs because the tool tracks all unsolicited promotional emails and reveals if the sender is trying to scrape the internet to gather contacts for a mailing list.
What Is A Recycled Spam Trap?
Recycled spam traps are email addresses that real people might have initially used and then abandoned. They act as tools that email service providers use to catch and identify spammers and scammers by taking dormant email addresses and reactivating them.
While the spammer may believe that the recycled email address is real and might send multiple spam messages to the address, email service providers tracking those spam messages know they originate from a spam source. They can isolate the spam emails and note when there is an uptick in this kind of email by tracking the activity of the recycled email spam trap.
A recycled spam trap that is receiving email from a spammer can therefore catch the sender. It can lead to actions such as blacklisting, blocking, and filtering content.
How Can You Avoid Spam Traps
45% of all emails are spam – many email addresses can get caught in spam traps, even if they are legitimate messages. The simplest way to avoid spam traps is to complete the following actions.
Maintain And Upkeep Email Lists
You can clean up the lists by maintaining and upkeeping email and contact lists. You can also remove inactive subscribers and verify your new subscribers. Actions such as these ensure you only send emails to interested parties. This method can help you avoid email service providers using machine learning algorithms or filters to block your emails or send them to a trap.
Steer Clear Of Purchased Lists
If you use purchased lists, the chances are that one contact on the list might not have signed up for your communications. This issue means that if you send emails to that contact, you might end up in a spam trap. As a result, your sender reputation can decline, leading to consequences such as frequently blocked messages.
Be Aware Of List Contamination And Check Email Addresses
Since sender reputation can get hindered if you accidentally add a spam trap to your unconfirmed list. List contamination happens when you do not implement email validation processes. Spam trap emails often have misspelled addresses. So it’s crucial to check your email addresses and their spelling, avoid typos, and include a double opt-in option for recipients.
2 Popular Spam Trap FAQs
If you’re looking for extra information about spam traps, here is some crucial information about identifying a spam trap and common spam trap email addresses.
How Can You Identify A Spam Trap?
The simplest method to identify a spam trap is to track email engagement and hard bounces. Email engagement refers to a measure of whether your subscribers are interested in your emails. You can track this by monitoring the open, click, and reply rates.
If you also track hard bounces after you send emails to recycled spam trap email addresses, you can ensure you only send emails to genuine subscribers.
What Are Some Common Spam Trap Email Addresses?
Some common spam trap email addresses include addresses with specific typos in the domain name or misspellings. For example, instead of gmail.com, the address might read gtail.com. Or, instead of yahoo.com, the address might be yahloo.com.
Most typos in spam trap emails also occur after the @ symbol within the domain name.
Receive The Latest Spam Trap Facts From Tech Masters IT Support, Edmonton AB
Spam traps can be concerning for senders, but with the help and backing of our IT support company in Edmonton, Alberta, you can avoid ending up on the blacklist. With expert in-house and outsourced support, our professionals are here to support you. Check Tech Masters for more facts on spam traps and related technical issues such as malware and security. These top tips will help your company thrive.